The intelligent upgrade of display stands and shelves empowers the digital transformation of retail with products in the building materials market

Driven by the digital wave, the retail industry is accelerating its transformation towards digitalization and intelligence, and data has become the core asset for the operation of retail stores. As the core carrier for the display of goods at retail terminals, the intelligent upgrade of display stands and shelves has become an important part of the digital transformation of retail. In line with the development trend of the industry, the building materials market has combined intelligent technology with the design of display stands and shelves, launching a series of intelligent display stand and shelf products. Through functions such as data collection and information interaction, it empowers the digital operation of retail stores.

The data collection function is the core advantage of the intelligent display rack and shelf products in the building materials market, which can provide precise consumer behavior data and product information data for retail stores. Traditional retail stores often find it difficult to accurately grasp consumers' shopping preferences and the actual sales situation of goods, and can only rely on experience to make adjustments to product procurement and display. The intelligent display racks and shelves in the building materials market, equipped with smart devices such as infrared sensors and weight sensors, can collect in real time data such as the number of times consumers browse goods, the number of times they take and put away goods, and the time they stay. At the same time, they record information such as the inventory quantity and sales speed of goods. These data are synchronized to the store's management system through wireless transmission technology. Store operators can intuitively understand through the system which products are more concerned by consumers and which products have insufficient inventory, etc., providing precise data support for product procurement, promotional activity planning and display optimization, and avoiding business risks caused by blind decision-making.

The information interaction function enables efficient communication between retail stores and consumers, enhancing the consumption experience. The intelligent display racks and shelves in the building materials market are equipped with information interaction devices such as electronic price tags and touch screens, breaking the limitations of traditional paper price tags in terms of single information transmission and inconvenient updates. Electronic price tags can be linked in real time with the store's management system. When the prices of goods are adjusted or promotional activities are carried out, the price information can be updated with one click, avoiding the cumbersome and error-free manual replacement of price tags, while ensuring that the price information seen by consumers is accurate and error-free. 

The touch screen display can play detailed product introductions, usage methods, user reviews and other content. Consumers can comprehensively understand product information by touching the screen, solving the problem of insufficient product information display in traditional displays. For instance, in the fresh produce section of a supermarket, touch screens can display information such as the origin, breeding/planting process, and inspection reports of fresh produce, allowing consumers to purchase with greater confidence. In beauty stores, display screens can play tutorials on the use of cosmetics, helping consumers better understand the efficacy of the products.